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Resume

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EDUCATION & CERTIFICATIONS

 

  • San Jose State University

              Master of Science in Mass Communications, Social Media Marketing Emphasis             Expected May 2026                                                                                          

  • University of Colorado Boulder – College of Media, Communication and Information

              Bachelor of Science: Strategic Communication, Advertising Emphasis, Journalism Minor            July 2023                                         

  • Trade Desk EDGE Certification – Marketing Foundations

  • Cultural Exchange Scholarship Award Recipient

 
RELEVANT SCHOOL PROJECTS

 

Brand Repositioning Strategy – Forever 21                                                          (Boulder, CO | Aug – Dec 2022)

  • Conducted a brand audit to assess market positioning and consumer perception.

  • Developed a strategic rebranding framework to align with Gen Z shopping behaviors.

  • Created engaging social media content and marketing materials to enhance brand identity.

  • Analyzed consumer communication effectiveness to ensure consistency with brand positioning.

 

Social Media Marketing Strategy – Mercedes-Benz Electric Vehicles                 (Boulder, CO | Jan – May 2022)

  • Performed a comprehensive social media audit to assess brand voice, engagement, and campaigns.

  • Designed a targeted social media campaign, identifying key audiences and engagement strategies.

  • Created high-impact content, including text, images, and graphics for brand storytelling.

  • Evaluated campaign success through KPIs, engagement metrics, and competitive benchmarking.

  • Assessed crisis management strategies and recommended improvements.

 
PROFESSIONAL EXPERIENCE

 

Express Clothing Store – Sales Associate                                                        (Denver, CO | Nov 2023 – June 2024)

  • Implemented suggestive selling techniques, increasing average transaction value by 15%.

  • Executed product marketing strategies, driving a 20% sales boost.

  • Managed inventory and optimized store layout for enhanced customer experience.

  • Promoted daily deals and processed transactions with high accuracy.

 

Public Relations Student Society of America (PRSSA) – Social Media & Outreach   (Boulder, CO | Jan – July 2023)                                                                                                        

  • Developed social media content to increase brand awareness and engagement.

  • Built outreach strategies to expand professional networking opportunities.                                                                                                                              

 

International English Center – Public Service Announcement Creator       (Boulder, CO | June – Dec 2018)

  • Directed, scripted, and acted in a public service announcement campaign.                                                                           

 

University of Colorado Boulder – Photographer & Videographer                (Boulder, CO | Aug 2020 – May 2023)

  • Captured and edited high-quality photos and videos for university events and marketing.                                                  

 
SKILLS

  • Languages: Fluent in English and Arabic

  • Technical: Proficiency Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, Audition, After Effects, InDesign, XD, Dimension, Illustrator), Microsoft Office (Excel, Word, PowerPoint, Outlook), Google Suite (Docs, sheets, meet, Drive), Canva

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